One important choice you will have to make while deciding whether to rent or buy your trade show display is your upcoming trade show’s venue. For many companies, selecting Trade Show Graphics rental instead of purchasing can be a great choice since it provides flexibility and cost savings while letting you have a significant effect at events. We will be discussing five main advantages of trade show exhibit rentals, which could guide your decision on the best option for your company.

Five Advantages of Renting Your Next Trade Show Exhibit

Today we will discuss five advantages of leasing an exhibit instead of buying. Renting makes more strategic and financial sense for many different reasons. Maybe you rebrand every year or each trade fair calls for a different design. What then would be your best decision? Let’s examine these five elements to guide your choice between renting and buying:

• Affordably Starting Point

Making a great impression at a trade fair depends on presenting a professional, striking exhibit. Still, buying a custom-built trade fair display can be a large outlay of money. Many organizations, particularly startups or smaller firms, may not be able to afford this initial outlay. That is where a major benefit of trade fair booth rentals resides.

Renting a display lets companies have access to premium, custom-designed displays without having to pay for the big initial outlay. You may rent a new display for a fraction of the thousands—or even tens of thousands—you would have spent on a new one. Usually ranging from 50 to 75 percent of the purchase price, the leasing lets the budget free for other vital needs including travel, marketing supplies, and promotional freebies.

• Trade Exhibit for Rentals

For businesses that only attend a few trade events annually, the leasing alternative also makes perfect sense. Purchasing a display could produce a sizable asset that sits idle much of the year if you are not showing often. Renting lets you just pay for the trade show booth as needed.

Renting a display is also a wise approach for companies dipping their feet in the trade show waters to evaluate return on investment (ROI) without incurring complete financial risk. Renting gives you the freedom to test several booth sizes, layouts, and designs until you identify the one best for your business. This allows you to try several strategies without making significant upfront investments of money.

• Not for Long-Term Storage or Maintenance Fees

Buying a display means not only acquiring the exhibit but also the need of locating a spot to keep it when it is not in use. Storage might be costly, depending on the size of your exhibit, particularly if you must rent warehouse space or employ outside storage options. The display will demand more space the bigger or more complicated it is. Particularly for companies with limited storage capacity or frequent display changes, these ownership expenses can rapidly mount up and become a continual burden.

• Trade Show Rental Display

Purchased displays need care to remain in the best shape in addition to storage costs. Repairing transportation-related damage, changing graphics, replacing worn-out parts, and making sure the exhibit is presentable for every event.

• Flexibility in Design and Branding

Trade show trends and branding techniques are fast changing. Renting a trade show display has one of the key benefits in that it lets you keep nimble and flexible with your exhibit design and branding.Purchasing a display locks you into that design for the next reasonably foreseeable future. Especially if your company is renamed or if you’re marketing plan changes, custom-built exhibitions can be challenging and costly to alter. 

Attending several trade events in a year can be monotonous and repetitious if you look the same at every one of them. But with rental displays, you may vary things as often as you like to make sure your exhibit stays interesting and fresh at every show.

Conclusion

From cost savings to more flexibility, trade show exhibit renting presents several benefits for companies of all kinds. Renting can be a smart, strategic approach to improve your trade show presence without going broke, regardless of experience level with trade events. As you organize your next event, consider these advantages and determine whether renting might be appropriate for your business.